Target audience

Target audience 

Who is the target audience for a North London Music based magazines ?

Demographics: Age , gender , location , social grade , interests , hobbies .



Target audience :

  • Tourists 
  • Interests 
  • Guide 
  • Live music 

Uses and Gratification Theory 
  • Information / Knowledge  -  The Information is learning new ideas .
  • Entertainment                    -  The Entertainment That shows give you .
  • Social interaction               -  How you interact with society about a story or headline.
  • Escapism                           -   Getting away from reality 
  • Personal Identity               -   Patterns and behaviour 


Which uses and Gratifications apply to north london music mag ?

Information - Locations and venues , events , upcoming artist ,genres ,festivals dates , times , ticket prices , contract details .


Personal identity - Helps people to discover more about what they are interested in or into new avenues .

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